5 Pointz, Long Island City
5 Pointz is a two tower, 50 story development located in the heart of Long Island City with striking views of the Manhattan skyline.
MGNY’s approach to the affordable housing lottery at 5Pointz ushered in a new era of advertising and marketing 130% AMI projects. The average daily spend for advertising was $580 over a 5 month period. MGNY carefully crafted the website and digital ad messaging to reach a wide audience. This generated over 5 Million Facebook and Google Impressions and resulted in 22,330 applications - a new record in 130% AMI projects in NYC.
Project Highlights
22,330
Applications on Housing Connect
11,908
of them income eligible
8,788
Applications Processed by MGNY
665
Applicants Toured by MGNY
337
Affordable Apartments at 130% AMI
6.5
Leases / week
The Challenge
MGNY’s greatest challenge was how to bring our personal, meticulous approach to every applicant in a project of this scale.
The Solution
We managed this through several points of contact by phone, text, email. In person tours were carefully crafted to underline the building’s best features. Applicants were nurtured through the application and lease up process by our project managers and communications team. Several of the applicants left reviews of their experience on Google.
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G&M Realty
David Wolkoff is an independent real estate developer. His father, Jerry Wolkoff was a self-made real estate development icon born in Brooklyn, NY. Through G&M Realty LLC, David has taken on his most ambitious project yet in 5Pointz LIC.
