Williamsburg Wharf
Williamsburg Wharf is a multi-phase affordable waterfront development in Williamsburg.
Naftali Group’s first waterfront development in Brooklyn comprises three residential towers sharing a riverside promenade and abundant green space. By offering resort-style experiences that resonate with the character of urban living, the Naftali team hopes to positively transform the South Williamsburg neighborhood. With multiple phases necessitating separate lotteries with different program requirements and timing, careful coordination with the client is of the utmost importance. Our client-centered approach and comprehensive reporting helped to keep this complex project moving towards a successful lease-up.
Project Highlights
The Challenge
Williamsburg Wharf comprises three separate towers, two of which utilized Voluntary Inclusionary Housing and a third with stand-alone 421-a(16). MGNY and Housing Line are entrusted with managing simultaneous absorption for two of the phases despite drastically different marketing strategies for 80% AMI versus 130% AMI.
The Solution
For the 130% component, we collaborated with the developer’s marketing team to carefully craft a dedicated landing page consistent with their overall design and vision for the development. Advertising began in February 2025, cultivating leads for qualified applicants beyond the standard user base for other lotteries. Our team also took the lead in organizing the responses to several regulatory huddles with the Inclusionary Housing phases, helping the developer minimize red-tape delays in beginning marketing and leasing.
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Naftali Group
Founded and led by real estate visionary Miki Naftali, Naftali Group has established a reputation for excellence across the real estate development world for its highly sophisticated planning and design vision and superior quality construction.
