The Brook
Located in the heart of downtown Brooklyn at the lively intersection of Fulton & Flatbush, The Brook boasts 591 units, 178 of which are designated as affordable through the 421-a(16) Program.
The 51-story building offers beautifully-designed studio to two-bedroom rental homes with stunning views of the New York Harbor. The Brook features 30,000 square feet of life enhancing benefits which include an outdoor pool, fitness studios, children’s play area, a basketball court, library and dog run. The Brook is a 601-foot-tall residential skyscraper located in the vibrant hub of downtown Brooklyn. Designed by Beyer Blinder Belle, The Brook blends modern entertainment with local culture, and offers premier, luxury amenities to residents. With advertising efforts set to begin in April, MGNY anticipates an exciting marketing campaign with a diverse applicant pool.
Project Highlights
178
Total Number of Affordable Apartments
The Challenge
The ever-changing landscape of subsidized housing programs in New York City poses a unique challenge to MGNY’s approach of deliberate and specialized communication with applicants to increase conversion.
The Solution
The MGNY team plans to utilize our vast experience and connections within the affordable housing market to provide a streamlined marketing and lease-up approach. With dedicated team members focusing on key components of applicant outreach, we are confident in our ability to strategically deliver a successful end result.
1
2
Witkoff
Witkoff is a global real estate firm headquartered in New York City with over 30 years of experience focusing on strategy and relationships, and projects comprising 30+ million square feet. As a market leader, Witkoff is known for their hands-on, data-driven and creative approach.
