Third At Bankside
Third at Bankside is a three tower, 450 apartment, waterfront development located in Mott Haven in the Bronx.
Along with a comprehensive marketing and advertising strategy, MGNY expanded the applicant pool by focusing on making regular contact with eligible applicants as part of an education and information campaign. New Yorkers are often confused about the application and lease-up process. MGNY offered a detailed guide on how to register and apply to the Third At Bankside Lottery. Interested applicants were then invited to a webinar, hosted by MGNY and Brookfield, where they received further details on the requirements, and step by step application instructions. The frequent communications also allowed MGNY to underline the development's strongest selling points.
Project Highlights
16k+
Applications on Housing Connect
138
Affordable Apartments total at 130% AMI
1,900+
Applications Processed
149
Toured Applicants
87
Applicants Approved
51
Leases Signed
2
Leases Signed/Week
The Challenge
New Yorkers are often confused about the application and lease-up process in affordable housing lotteries.
The Solution
Along with a comprehensive marketing and advertising strategy, MGNY expanded the applicant pool by focusing on making regular contact with eligible applicants as part of an education and information campaign. MGNY offered a detailed guide on how to register and apply to the Third At Bankside Lottery. Interested applicants were then invited to a webinar, hosted by MGNY and Brookfield, where they received further details on the requirements, and step by step application instructions. The frequent communications also allowed MGNY to underline the development's strongest selling points.
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Brookfield Properties
Brookfield properties develops and operates real estate investments on behalf of Brookfield Asset Management - one of the largest alternative asset managers in the world with over 50 Million Square feet in active development.
