Applications on Housing Connect
Affordable Apartments total at 130% AMI
New Yorkers are often confused about the application and lease-up process in affordable housing lotteries.
Along with a comprehensive marketing and advertising strategy, MGNY expanded the applicant pool by focusing on making regular contact with eligible applicants as part of an education and information campaign. MGNY offered a detailed guide on how to register and apply to the Third At Bankside Lottery. Interested applicants were then invited to a webinar, hosted by MGNY and Brookfield, where they received further details on the requirements, and step by step application instructions. The frequent communications also allowed MGNY to underline the development's strongest selling points.
Brookfield properties develops and operates real estate investments on behalf of Brookfield Asset Management - one of the largest alternative asset managers in the world with over 50 Million Square feet in active development.